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Private Club Radio

Jun 17, 2019

Rick Ladendorf and Craig Marshall of Prevo Health Solutions  are often referred to as The Monk & The Mastermind. You'll find out why on this episode of Private Club Radio as we explore their new service to the private club industry. Rick and Craig share to amazing gifts with our audience, so make sure to stay tuned to the full episode.

PREVO has been beta testing a new leadership program with private clubs from California to Florida in conjunction with Craig Marshall. Craig has mentored and met some of the world’s most successful people, including Steve Jobs, Ronald Reagan, Shirley Temple, Fred Segal and Beatle George Harrison. As a yoga monk, Craig traveled the globe for 35 years, teaching mindfulness & meditation, mentoring people from all walks of life.

Private clubs that are mindful of and driven by purpose exemplify three main things:

  1. They stand up for something that they believe will deliver true value (or otherwise improve the lives of the customers).
  2. They stand out from competitors by intentionally and consistently delivering a distinctive customer experience (across all channels that is consistent with their promise).
  3. They stand firm by creating the appropriate culture (to ensure sustainable and authentic delivery over the long term).

Rick Ladendorf, PREVO’s founder explains, “We have mapped the most pressing issues a club manager faces against the seven core constituencies, and then applied staff thinking and behavior patterns to an educational curriculum. Part of the training is delivered on site, and is enhanced by digital media, which resides on a platform - to provide accountability and measurement. Considering the costs associated with employee turnover – including interviewing, hiring, training, reduced productivity, lost opportunity costs, etc. – this is the actual cost to an organization: For entry-level employees, between 30%-50% of their annual salary to replace them. Some studies (such as SHRM) predict that every time a business replaces a salaried employee, it costs 6 to 9 months' salary on average. For a manager making $40,000 a year, that's $20,000 to $30,000 in recruiting and training expenses.

Craig Marshall adds, “Amidst the challenge and change in today’s private club industry (not to mention in the wide world!), mindfulness is a core skill. “Mindfulness” education includes topics such as: living a conscious life, inspired leadership, aligning with your personal life-purpose, creating culture & community, becoming an innovative thinker, mastering change & transition and core communication skills. We call these the 7 Mindful Living Habits of a Sustainable Club™. The four immediate benefits from our program are:

  1. Tools to reduce stress.
  2. Ways to create greater personal responsibility among your team members.
  3. Understanding why positive focus will help everyone achieve their goals.
  4. The work-life balance necessary to create a healthy culture & avoid turnover.

The goal is to build an inspired team and implement the club’s vision with all its stakeholders. Building such a culture and aligning your club’s vision with your operational plans requires specific skills, yet they will directly reduce turnover and help build a culture that will stand the test of time.

Visit to learn more.